About a year ago, we purchased a compact, portable booster seat to use at the grandparents house or when we travel other places. It was a generic kind of seat, it was made by a recognizable but smaller brand but it had all the features we were looking for. We paid about $15 for it.
Fast forward to yesterday. Brian and I decided that we wanted to put away the highchair and get a booster chair for the house. Since the other one worked so well and had really held up to the abuse I went back to ToysRUs to buy another one. I was browsing the selection and found the exact same seat, no changes or upgrades of any kind, but with a Fisher Price label slapped on it and the price tag was jacked up to $25.
It totally sucks that Fisher Price thinks that their name means so much that they can buy someone's product, make no changes except putting their tag on it, and price it for 66% more.